When working in any business, looking at changes and developments in the external market is an essential part of making well-informed decisions for the future. This collated data allows you to discover the most up to date information about the market and your customers. And if your business can adopt and utilise this insight in a timely manner, it will also be best placed to hold a strong competitive advantage within the sector. And this is how ‘Business Intelligence’, or ‘BI’ for short, can hold great value when trying to maintain or grow your position within your chosen market. ‘BI’…